Rolling Loud California was one of swsh’s most successful festival activations to date - turning massive crowds into a high-volume UGC machine. Fans didn’t just capture the experience - they co-created it, with nearly 40,000 pieces of content shared in the official album.

The album saw explosive growth in views and joins, and swsh’s sponsor tagging technology helped highlight key brand moments - with over 3,000 GoPuff-tagged photos found across fan uploads.